Blog

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Why Outsource if You Think You can do Better?

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I like to research, look for good articles that help me keep in touch with the Reverse Logistics Industry. I find that there are a lot of opinions out there on the best processes, in-house or outsourc.... read more

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Social Media Marketing - How Much Do You Understand?

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This is a great article on 10 Laws of Social Media Marketing from Entrepreneur Magazine.  I like the ten because they are so often ignored. Spending time working on social media campaigns fo.... read more

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Event Marketing - The New Way

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I stumbled across this article yesterday and thought it had some merit to share. It talks about marketing and events. The one thing I stumble across is the lack of companies understanding of marketing.... read more

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What does fall under the definition of Reverse Logistics?

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As I visit facilities around the world and look at companies websites, even after the word Reverse Logistics has been defined, I still see some confusion as to what the word means. It is a general ter.... read more

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Perception is 100% Valid.

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In my travels recently, I have realized what I learned a long time ago but never wanted to believe.  Perception is reality.  As I worked for a large company 10 or so years ago, I was laid of.... read more

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Reactive or Creative?

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I have a good friend that works in the construction industry.  We talk a lot about business, how his company is doing, and the future outlook.  His company is doing quite well.  They ha.... read more

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Fun test run

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happy day. read more

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Holiday Reverse Logistics and Customer Service

As I stood in Walmart today, waiting for the "Ship to Store" line to get shorter, I watched a myriad of customers, turn in to reverse logistics stories.  On person waiting to the side of the line.... read more

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Samsung or Apple? What's next with these two companies...

Reading about this article Samsung currently takes a different approach than that of Apple when it comes to product retailing. Instead of costly, dedicated stores, Samsung has pop-up areas in sho.... read more

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Customer Service Issues

I find myself as a consumer, from time to time, feeling like I need to work hard to keep the clerk checking me out, waiter, or any other customer facing agent happy while I am dealing with them to get.... read more

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