Reverse Logistics and Social Media

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For any Third Party Service Provider (3PSP), not only is social media key to thought leadership and company recognition, but with is article written a few years ago, "Social media as a touch point in reverse logistics: scale development and validation", there is some valuable information and data that should be considered.  As the world continues to change and customers depend more on social media and the world wide web to make buying decision before purchases, 3PSP's should be working hard to determine how they can assist in the customer service end of the reverse logistics process.  What I find is that most 3PSP's are not embracing social media, they look it as taboo, and that is primarily because they do not know how to use it.  There is so much good being done for companies and for these companies customers through social media that it strikes me odd that the majority of the RL world sits in denial.

 

 

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