In most every case, your business is involved with reverse logistics, often times titled returns. It has known that until the customer is fully satisfied, your job is not done. Although it may be aggravating, frustrating and discouraging, people will return things. That doesn’t mean your product is bad; perhaps they found no need for it in the end. But the fact is, monitoring the returns can, according to Joan Starkowsky, “cut between 15% and 30% in credit issuance by correcting this process” of returns. Reverse Side of Logistics: Business Side of Returns, an article featured on Forbes.com, discusses the importance and definition of reverse logistics, and maps out 4 key steps to get started on your on reverse logistics plan. Doing so will limit returns, increase customer satisfaction, and make your company more money.